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Old 09-30-2017, 02:43 PM   #1
PhthaloType
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Drives: 2013 GTI
Join Date: Mar 2017
Location: TX, USA
Posts: 54
MKVI: No love from VW marketing?

There's no doubt the MKV was marketed heavily in the US. There were the "unpimp the auto" spots, featuring Peter Stormare:



https://www.youtube.com/watch?v=R6Dx9MhrqcE

And of course, the "Fast" campaign, which was even tied into the 2006 Winter Olympics:



https://www.youtube.com/watch?v=Ltk9GFGVGZs

But when the MKVI came around, there was... nothing? I don't remember seeing any commercials for the car at all. There maybe were print or online ads, but if so they obviously weren't memorable. A YouTube search yields ads from other markets (especially for the "35 edition"), but nothing from the US.

Maybe it's because VW was eager to show off that the V was a significant change from the previous model, but the VI was really only an incremental update?

Just something I've been thinking about...
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