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Old 09-30-2017, 02:43 PM   #1
PhthaloType
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MKVI: No love from VW marketing?

There's no doubt the MKV was marketed heavily in the US. There were the "unpimp the auto" spots, featuring Peter Stormare:



https://www.youtube.com/watch?v=R6Dx9MhrqcE

And of course, the "Fast" campaign, which was even tied into the 2006 Winter Olympics:



https://www.youtube.com/watch?v=Ltk9GFGVGZs

But when the MKVI came around, there was... nothing? I don't remember seeing any commercials for the car at all. There maybe were print or online ads, but if so they obviously weren't memorable. A YouTube search yields ads from other markets (especially for the "35 edition"), but nothing from the US.

Maybe it's because VW was eager to show off that the V was a significant change from the previous model, but the VI was really only an incremental update?

Just something I've been thinking about...
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Old 09-30-2017, 03:13 PM   #2
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lol...I didn't even know the mk6 came out until it had been out for a year or 2. I was driving around in my mk4 gti and it was like wtf is that?! Then I fell in love with it and bought one. I always thought the mk5 was a pretty ugly car, and the mk4 was a good looking car, especially the r32, 20th, and 337. When I saw the mk6 I thought it was the direction they should have gone from the mk4.
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Old 09-30-2017, 06:01 PM   #3
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VW marketing or anyone's makes no difference to me. I saw what I liked did research & bought it.

Now the longer warranty on new VW's has my attention, but I doubt they will market it.
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Old 09-30-2017, 06:07 PM   #4
Pre95
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VW was mid dieselgate, promoting a sports car during an emissions scandal regardless of it's emissions output was probably not a good idea.

Considering the amount of money they have had to shell out, it could have been a cut in marketing funds?
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Old 09-30-2017, 08:48 PM   #5
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Quote:
Originally Posted by Pre95 View Post
VW was mid dieselgate, promoting a sports car during an emissions scandal regardless of it's emissions output was probably not a good idea.
Say what? Dieselgate was years after the MK6 came out.
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Old 10-01-2017, 09:07 PM   #6
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Quote:
Originally Posted by sterkrazzy View Post
lol...I didn't even know the mk6 came out until it had been out for a year or 2. I was driving around in my mk4 gti and it was like wtf is that?! Then I fell in love with it and bought one. I always thought the mk5 was a pretty ugly car, and the mk4 was a good looking car, especially the r32, 20th, and 337. When I saw the mk6 I thought it was the direction they should have gone from the mk4.
Ha. So true! I first saw one on the expressway in south Dade county and did the same, 'wtf is that??' I want one!
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Old 10-01-2017, 10:11 PM   #7
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Interesting now that you mention it. Especially since it was a 35th anniversary. There were mk5 commercials and Ive seen mk7 commercials. I found one german commercial while searching but that was it. Dieslegate was years after they would have marketed this model. Maybe they thought it was a car that didnt need any tv commercials to sell.
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