Officially Official: Volkswagen establishes R brand

http://www.autoblog.com/2010/03/16/officially-official-volkswagen-establishes-r-brand/

Ever since Volkswagen pulled the wraps off of the Golf R and Scirocco R, it was rumored that the automaker would be creating a separate R division, solely focused around creating new performance models, as well as special design packages. The new company, Volkswagen R GmbH, will take on the responsibilities of developing, implementing and selling R-badged products henceforth.

By making R GmbH its own separate division, we'd expect to see more R-badged products hitting the streets in the near future. The new Passat CC R-Line is already on sale in Europe, and the rumormill is buzzing about a possible Jetta R, previewed by the New Compact Coupe concept at this year's Detroit Auto Show. The Golf R is expected to arrive in North America next year, and we sincerely hope that R GmbH delivers more products our way shortly thereafter. Hit the jump for Volkswagen's official press release.

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Sounds like a good plan to create more revenue just like Audi's S-line which is just cosmetic updates.

Hmmm...interesting...are the .:R cars going to cost even more than they already do then? Kinda like AMG, Bathurst, Abarth, Shelby...and all the other "outsourced" retuners...

i would like to sell my gti for the R but i doubt that will happen

We knew it was named the R along time ago.

bubuski said:

Sounds like a good plan to create more revenue just like Audi's S-line which is just cosmetic updates.

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At least Audi's S-line includes suspension changes. It looks the first thing out of the gate for the R-line (as its own division), a CC, doesn't even have that: http://www.autoblog.com/2009/12/16/volkswagen-passat-cc-r-line-now-on-sale-in-europe/

Now that is purely cosmetic (although it does look great!). Which is a let-down, because looks are one of the CCs strongest points, so why not improve performance first? :iono:

I'm really looking forward to this! Can't wait to see what other R's come out, if any.

vdub10golf said:

I'm really looking forward to this! Can't wait to see what other R's come out, if any.

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Yeah, but hopefully like jwoods stated, they won't just be cosmetic upgrades.
Saw an R-Line CC at the dealership over the weekend, but definitely not worth the upgrade price without any added performance, IMHO.

dsm1983 said:

Yeah, but hopefully like jwoods stated, they won't just be cosmetic upgrades.
Saw an R-Line CC at the dealership over the weekend, but definitely not worth the upgrade price without any added performance, IMHO.

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Cosmetics alone just don't cut it. Has to have the power!

Golf R with 260hp and AWD is very tempting but with the price tag at >$30K it will have some serious competitors such as STi, EVO, BMW 1er and so on.