Really? Wow I did it just the other day while I had the lining off in about a minute and had never done it before.
It took me a while to get the trim off, but after the first time I did it, it was no problem. I broke 1 clip too, when I was reinstalling, that was much harder for me for some reason. I really should get one of those removal kits it would make life easier.
damnit i just took mine off but didnt take pics. use a screwdriver (flathead) and just lift the emblem up off the black backing (very slowly) and go around the whole thing lifting it away, until it finally starts getting loose. then you just pop it off. just lift it off one section at a time until it starts getting looser.
just put white vinyl under my chrome, not colormatched, but looks close enough.
I don't understand what people aren't getting about the rear VW, I just used a very thin flat head and slowly pried it off.
bump for picture of one removed (the clips, etc)