"any press, is good press"
cop out, sure. additional exposure, tho? yes.
in that sense, subaru should thank vw for the ad
for sure, they've been thanking them since the 2008 R32
the fact that this advertisement is getting posted where more viewers see it is proof that this is an effective ad.
Only thing I don't like is pretending that a DSG version of this car doesn't exist.