You actualy twist it counter clockwise to take it off, if your facing the front of the car that is. Just be carefull and you can do it without breaking anything.
Since a lot of people seem to find simply twisting the front emblem off near impossible - could someone who has accomplished this please take a video showing how it's done?
It would apparently help a lot of people!
I gave up and removed the grille, masked out the emblem, and plasti-dipped the front this weekend.
I don't LOVE my results, so I'll be reapplying next weekend... but if I could do it by twisting out the front emblem it would be a much neater finish.