I appreciate all the info guys. I think if going stage1 is as much as a difference as you all say it is then it has definitely shot to the top of my mod list.
As far as brand... I hear a lot about APR. But I also hear that it is the most expensive brand as well. Is it worth the money? I live in the Seattle area so the only place I know of around here that does tuning is Achtuning in Bellevue. And I believe they are APR vendors. I was thinking of checking them out soon.
Basically my mod list so far is: Stage1 tune, catback, golf r tails, wheels, coilovers, downpipe, intake, stage2 tune. Probably in that order too.
Sidenote: how easy is it to go back to stock tune on the car? With the STI I had a Cobb Accessport and was easily able to flash any OTS map at any time. The GTI doesn't have a piggyback flasher correct? So would I need to take it back into the shop to go back to stock if I ever needed to? Also, do downpipes, intakes, etc throw codes if I don't have the tune for them?
If you don't plan on going to K04, cause that's when you start considering things like Big Turbo, F23, and Water/Meth. APR should be fine. Didn't even notice you're from the Seattle area, but yeah. Achtuning does good work. I wouldn't buy things from them since they are pretty expensive, but they are some nice people.
Personally, I actually regret going APR because I'm feeling the more power bug and their K04 software is a bit more conservative, but who knows in the future if it will be. Anyways, if you're just going to stay at Stage 2 in the end, then APR is fine. If you want to get more power in the end, I'd go Uni or GIAC. I know Cantrell is GIAC, Fine Tuning is Uni. Cantrell is chill, haven't been there but Red Matrix (I think) in OR vouches for them. Fine Tuning, I'm not quite sure.
All in all, other than APR, you'd be hard pressed to find other tuners in Seattle. Talked to Garrett over at Driver Motorsport and it seems like it may take awhile before we get any other tuners other than your big 3.