of course its not below cost. i got my 2010 for $2990 off sticker.. but $2000 off MSRP is killer any way you look at it.
I was going off Automobile mags "TRUECAR Price Report." They have the 2door dsg w/ sunroof as:
Sticker: 27,545
Invoice: 26,869
Average Paid: 26,455
Dealer Cost: 26,073
So according to them, most pay between invoice and "dealer cost." Their dealer cost isn't absolute, but an estimate based on invoice minus factory hold-back, customer and dealer incentives. I've read elsewhere that hold-back on the 2011 is around $800, which is exactly in line with the above.
And again... I paid $25,520, which is $1,349 under invoice.
I don't think they are LOSING money, but they sure cant be making a whole lot
I didn't even finance with them.