Merkle
Banned
"Honda used to be awesome"
"Back in the day....."
"Honda in the 90s......"
They didn't even have that reputation until the 2000's.
It just seems like they are missing the mark sometimes. Take the CRZ for example, I think they would have sold much better with a gas only engine rather than a hybrid. I understand what they were trying to do, but, it wasn't what the public wanted. It's those neat little ideas like that that people want.
Also, this is through no fault of their own, the image of Honda has been tarnished slightly due to the large amount of "ricers" Honda got associated with that image in the early 2000's. It's faded a bit over the years as the EK's slowly die off but it's still a stigma they'll have to wait out.