I honestly don't think they're going to allow people to get the regular tunes and DSG tunes for one price. I would guess that they'll institute something with credits, sort of like what Eurodyne does.
That being said, these numbers don't seem particularly impressive, especially in light of APR's recent update. Given that, the biggest improvement would be the AP, but even then I'm not sure how many customers that will win them given that the majority of people on here are already tuned. I guess the draw for newer customers would be people switching from other cars (ex. Subarus) and are more comfortable continuing to work with Cobb.
I'm willing to give them the benefit of the doubt for now and see what they actually come out with, but it doesn't sound to me like it'll be particularly groundbreaking.