It is a legit question. My initial reaction was the same. There's some nice aspects to the car, but rolling around branded for some shoe company is a turn off for me. I generally don't want to be a walking/rolling billboard if I don't have to be. There's branding as in the product you bought. Your car, pants, skateboard, bike, water heater all have a name on them. It's the manufacturer that produced whatever it is you bought, and they want people to easily be able to tell who produced the item in question. Then there's gratuitous branding. Where it's just an effort for further exposure that has little to nothing to do with the product it's on. An Adidas GTI makes about as much sense to me as a pair of VW branded Levis jeans.
That said, consumer culture rules the 1st world countries. The result is that people are just so used to advertising everywhere, that they don't really care about an extra badge on something. Also, people develop strong feelings/identification with certain brands. So again, they couldn't really care less if Adidas has nothing to do with VW if they have an emotional investment in the brand.
