Well, after some more digging it appears a polish fellow has figured this out?! He has a youtube video showing a 2 stage ESP with full disable by holding the button for 3 sec. I asked him how he did it using google translate and this is his response,
'Hi, I changed the pump 1K0907379AD
byte 16 bit 3, the value of 34
changed to 3C, each pump is not how it works. Pumps AH and AJ have here another function...'
https://www.youtube.com/watch?v=2KT5Ey-hY7I
This appears to be working on 09, 10, 11 GTI. Please note that pump versions vary and your results may vary.
Part No 1K0 907 379 AD, AE, AM, BC, confirmed working.
AJ pump use 29 for coding.
Pumps AH, BE not supported.
BG accepts coding but ESP still active.
Component: ESP MK60EC1
I tap the ESP off and it blinks, or I hold for 3 sec and it's solid. ESP OFF!
For some cars, this appears to be a 1 stage defeat.
TLDR- 1 or 2 stage ESP off by manually
changing ABS coding byte 16 to 3C (or
3D,
38,
39 depending on hill assist and indirect TPMS options).
38 = Hill Hold off, TPMS off
39 = Hill Hold on, TPMS off
3C = Hill Hold off, TPMS on
3D = Hill Hold on, TPMS on